Show Up Fitness: Optimizing Shopify for Real Growth
Overview
Service Areas: Shopify Development, Conversion Optimization, Ongoing Platform Support
Platform: Shopify, Klaviyo
Description
Show Up Fitness is a fitness brand operating on a Shopify-based ecommerce platform. MarketingStarz partnered with the client to improve performance across key conversion points and evolve the site through sustained development and optimization.
The engagement began as a focused build and refinement effort and expanded over time into deeper conversion optimization, checkout improvements, and longer-term platform enhancements.
Focus
Key Focus Areas
- Shopify theme development
- Conversion rate optimization across pop-ups, email, and checkout
- Checkout flow simplification and distraction reduction
- Ongoing Shopify configuration, extensions, and improvements
Capabilities
APIs Ecommerce Payments Systems Setup Web Applications
Process
The work focused on stabilizing and improving the existing Shopify implementation while responding to immediate business needs. As the platform became better understood, the approach shifted toward optimizing high-impact areas in the customer journey.
This included testing and refining pop-ups, improving email performance, and simplifying the checkout experience by reducing competing calls-to-action and unnecessary distractions. Decisions were informed by observed customer behavior and iterative experimentation.
“Optimization is a process. Small improvements compound when changes are tested, measured, and shipped safely.”
Outcomes
+90%
Pop-up conversion rate
Split testing
+15%
Email click-through rate
Post-optimization
Improved
Checkout experience
Clearer path to purchase
Reduced
Cart abandonment
Checkout optimization
Key Outcomes
Work was guided by identifying the highest-impact conversion points and systematically improving them through testing, refinement, and safe deployment. The result was a clearer customer journey and measurable gains in conversion and engagement.
- Increased pop-up conversion through iterative split testing
- Improved email engagement and click-through performance
- Simplified checkout flow for a clearer purchase path
- Reduced cart abandonment by removing friction and distractions
