Northstar HQ: Six Years of Agency Support
Overview
Service Areas: Web Development, Application Support, Systems Integration, Marketing Automation
Platform: WordPress · Google Workspace · ActiveCampaign · Project Management (Asana)
Description
Northstar HQ was a Denver-based digital agency serving small and mid-sized businesses in the tech and SaaS space. MarketingStarz partnered with Northstar as a long-term, white-labeled technical provider, supporting both the agency's internal operations and the needs of its end clients.
Over a six-year engagement, MarketingStarz functioned as Northstar's primary technical partner, enabling the agency to confidently deliver websites, integrations, and ongoing support without outsourcing additional development resources.
Focus
Key Focus Areas
- White-labeled technical support for a digital agency
- Website development and ongoing maintenance
- Application and platform support for agency clients
- Systems setup and user management
- CRM integration and marketing automation
- Attribution and analytics enablement
Capabilities
APIs Application Support Systems Setup Web Applications
Process
The engagement focused heavily on support and reliability. MarketingStarz worked closely with Northstar's internal team to handle a steady flow of requests across multiple client accounts, ensuring tasks were addressed promptly and communicated clearly throughout their lifecycle.
Work was managed through a ticket-based workflow using project management software, allowing requests to be tracked from intake through completion. This approach mirrored formal application support processes, emphasizing responsiveness, stakeholder communication, and follow-through in a fast-paced agency environment.
In parallel, MarketingStarz handled a wide range of technical responsibilities, including building and maintaining numerous agency and client websites, managing Google Workspace user accounts, integrating CRMs such as ActiveCampaign, and configuring marketing automations. These efforts allowed Northstar to scale its services while maintaining consistency and technical confidence.
Strong support systems turn agencies into trusted partners for their clients.
Outcomes
6+
Years
Long-term partnership
40+
Websites built
Agency and client projects
White-label
Technical support
Agency-wide coverage
Integrated
Marketing systems
CRM and automation
Key Outcomes
By serving as Northstar HQ's primary technical partner, MarketingStarz enabled the agency to operate with confidence, meet demanding deadlines, and support a diverse portfolio of tech-focused clients without expanding its internal development team.
- Supported agency staff and end clients across multiple technical domains
- Built and maintained numerous websites through multiple design iterations
- Managed Google Workspace users and internal systems configuration
- Implemented CRM integrations and marketing automation workflows
- Enabled attribution tracking to support marketing performance analysis
