IbogaQuest: Scaling Applications Through SEO
Overview
Service Areas: SEO & Website Optimization, Web Support, Systems Management
Platform: WordPress · Google Workspace · Form & User Management
Description
This client operates a wellness retreat focused on helping individuals manage mood disorders and addiction. MarketingStarz partnered with the organization to strengthen its digital presence, increase qualified applications, and provide ongoing technical support for a mission-critical website.
The engagement centered on long-term growth through SEO, website optimization, and hands-on support for both internal staff and end users interacting with a complex application process.
Focus
Key Focus Areas
- SEO strategy and execution
- Website content and structure optimization
- Application form reliability and user support
- Ongoing WordPress maintenance and updates
- Systems setup and business-wide technical support
Capabilities
Application Support Marketing Payments Systems Setup Web Applications
Process
The work began with improving the website's visibility and clarity. MarketingStarz implemented a sustained SEO strategy, refined on-page content, and ensured the site clearly communicated the retreat's offerings while guiding visitors toward completing a detailed application form.
In parallel, MarketingStarz provided ongoing technical support for the live site and its users. This included managing WordPress updates, supporting end users who encountered issues submitting lengthy applications, and maintaining supporting systems such as email and user accounts. Reliability and responsiveness were critical, as application failures directly impacted the business.
“Optimization is a process. Small improvements compound when changes are tested, measured, and shipped safely.”
Outcomes
~1000%
Increase
Application submissions
93
Submissions
Peak month
45–50
Average
Monthly submissions
Trusted
Partner
Multi-year engagement
Key Outcomes
Through sustained SEO efforts, website optimization, and reliable technical support, the organization experienced dramatic growth in qualified application submissions. What began as a small number of monthly applications scaled into consistent, measurable demand over multiple years.
- Increased monthly application submissions from single digits to dozens
- Achieved peak months with over 90 completed applications
- Delivered long-term SEO gains through steady optimization
- Supported end users through complex, high-stakes application workflows
- Maintained website and systems reliability for a mission-critical business
